We know that it’s not in your DNA to seek the limelight. However, supply chain management is rising in popularity as leading companies lean on supply chain attributes to position, promote and differentiate products, services and brands.
According to a recent article from APICS, “The CMO and the supply chain,” supply chain performance is a big deal, a big differentiator, and a game changer that can dictate the difference between generations of locked-in loyal customers and lost customers for life.
The article says that to the visionary CMO, the supply chain doesn’t run in the background. The supply chain is part of the story. It is part of the customer experience and an ingredient in the brand promise. It’s become a visible component in the marketing mix.
So, what does this mean for you? All of a sudden, you have the opportunity to tell a story. To make a difference. Now’s your chance!
Whilst this may sound a little daunting, there are ways and means to slowly build your confidence in public speaking and commence telling your story. As a member of the professional supply chain community, apicsAU welcomes your story via its regular podcast channel, blog, symposiums, networking events and member profile opportunities.
Or, for those well versed in story telling, there’s apicsAU’s major conference – SMART.
Right on top of the issues facing supply chain professionals in Australia, the SMART 2017 conference theme will radically re-position delegates’ sentiment regarding the future of the supply chain industry in Australia.
The conference, to be held in the brand new International Convention Centre in Sydney on 29/30 March 2017, will provide a conference program “from the industry, for the industry.” We’re now calling for papers.
Five tips to securing a speaker slot at SMART
1. Review the SMART Conference theme and streams The theme for SMART 2017 – Innovation, productivity & performance in an age of disruption – is a narrative we’re hearing amongst leading industry thought leaders. Research the topic online and review how your organisation adds value to the theme. What is your story? How does it make a difference in the current market? What can others learn from you?
For the first time in the history of SMART, the streams represent the complete scope of the supply chain domain:
1. Manufacturing & Operations
2. Transport & Logistics
3. Supply Chain Strategy
4. Procurement & Purchasing
5. Systems and Technology
Continuous improvement and Lean will be consistent topics throughout these streams.
2. Review past Conference programs to see the calibre of speakers You will notice that the titles of speakers are generally middle management level or above. There are a mixture of local and international speakers. Do not limit yourself to just one speaker submission! Think about a number of angles to your story and what’s already been covered. Past Conference programs are available on request.
3. Update your biography and include keywords from the conference theme You will need to spend some time updating your biography to include latest achievements. Add keywords in relation to the conference theme. List any papers or presentations you’ve presented recently including any feedback received from audiences.
4. Update your online presence LinkedIn, Twitter and blog posts will be key reference checks conducted by the SMART conference organiser. Ensure your speaker’s online social footprint reflects the biography you submit.
5. Get in early! Lastly, get in early with your submission to ensure that you gain the best possible opportunity to secured a spot for SMART 2017. Download the Speaker submission form or email us today to get involved in telling your story to our community.
Note, a speaker spot is at the discretion of the SMART Conference Program Director.