Unless you have blocked out every media message, it’s likely you’ve been exposed to the sweeping changes that digital innovation and technology are bringing to the business world. In fact, a few pundits have noted that the expectation for digital innovation and technology may surpass the business impact of the Internet.
The question is not a handwringing “what to do?” but rather “how can our organization take advantage?” Then, as quickly as possible, leap ahead of competition, grab market space and market share, garner a higher portion of wallet from customers, and make progress toward your goals.
In our experience, organizations typically grapple with three main goals:
1. Connecting to their customers in a meaningful way—For example, an Australian customer we worked with saw the impact of moving from a manual paper-based sales order system to a digital-based system that is fast and accurate. And, it saw a typical 2-week contract renewal cycle reduced to just 1 hour. The Infor Digital Engineering team provided a way to evaluate existing processes, and propose the optimal mix of software solutions to help make this change happen.
2. Improving employee engagement—With today’s multi-generational workforce and the ease of technologies like smartphones, iPads, apps, streaming, and such, many workers expect the work systems they use to operate much the same as those in their personal life. Working with several retail customers on work scheduling, we found it was typically incumbent on employees to go to the store to get their schedule. By examining the process, Infor digital engineers were able to understand the current operations, and integrate a digital system whereby employees are notified via text, email, or even their wearable technology about their work schedule.
3. Creating greater operating efficiencies—That’s expected if you improve the connection to your customers and employees. But there is more opportunity here in the realm of data analytics. When it comes to digital innovation, this area is very important. Analytics used to mean a view of what was done yesterday, last week, or last month. But now, we can look forward with predictive and prescriptive analytic capabilities. There is solid research available discussing the impact of digital on growth. This slide from Dell Technologies shows 34% of businesses are evaluating what to do, and only 15% of companies are doing nothing. Don’t let that be you.
About our Guest Blogger
Vice President & Managing Director, Infor South Asia — ANZ & ASEAN
Helen Masters is Vice President, South Asia – Infor ANZ & ASEAN where she is responsible for the development and promotion of global corporate products and seamless customer experience to augment market presence in the Pacific and ASEAN regions. These comprise Australia & New Zealand, Indonesia, Malaysia, Philippines, Thailand and Singapore.
In her role, Helen maintains new product lines with a focus on customer and partnership management and strategy-setting to grow business in Infor’s key micro-verticals in the South Asia region.
Prior to Infor, Helen was Vice President, Commercial and Emerging Markets, SAP; and Head, Emerging and Transformational Alliances Group, Cisco Systems where she was responsible for the launch of data business solutions.
Helen is a graduate of Macquarie University, Sydney, Australia and is also certified in Computer Programming.